AI and Intellectual Property: Who Owns What AI Creates in 2026
AI9 min readAugust 10, 2026✓ Updated for 2026

AI and Intellectual Property: Who Owns What AI Creates in 2026

Who owns AI-generated content under UK law? From copyright to training data disputes, here is what UK businesses need to know about AI and intellectual property

JR
Joe Robertson · In crypto since 2017, writing since 2025
Published 10 Aug 2026

You asked an AI to write your marketing copy. Another tool generated your logo. Your developer used Copilot to write half the codebase. Now a competitor is selling something almost identical and you want to sue. Here’s the problem: you might not own any of it.

Intellectual property law was not built for a world where machines create. It assumes a human made something. The moment that assumption breaks down — which AI does, constantly — the legal ground gets very shaky very fast. I’ve been tracking how UK law is responding to this, and the answer is: slowly, and with a lot of uncertainty baked in.

This article covers who actually owns AI-generated content under UK law, what the courts have decided so far, what happens with training data, and what steps UK businesses should take right now to protect themselves.

Who Actually Owns AI-Generated Work in 2026?

The short answer is: it depends on how much a human was involved. Copyright law in the UK, governed by the Copyright, Designs and Patents Act 1988, requires a human author. Always has. An AI system cannot be the legal author of anything — it has no legal personality and cannot hold rights.

But the UK has a quirk that most countries don’t. Section 9(3) of the CDPA says that for “computer-generated works” where there is no human author, the person who made the “necessary arrangements” for the work to be created gets the copyright. That’s the person who set up the system, wrote the prompts, chose the inputs.

In theory, this protects AI-generated content in the UK in a way it isn’t protected in the US or EU. In practice, the courts haven’t fully tested it yet. Nobody knows exactly what “necessary arrangements” means when you type “make me a logo in a blue gradient” into Midjourney.

When I looked into how the Intellectual Property Office is advising businesses on this, their own guidance admits the law “was not designed with AI in mind.” That’s as honest as government documents get.

The UK’s Official Position (And Where the Gaps Are)

The UK IPO ran a consultation on AI and IP that concluded in 2022. The government’s response confirmed it would not remove the computer-generated works provision from the CDPA — so Section 9(3) stays. That’s the good news.

The bad news is everything else remains murky. The IPO acknowledged that current law may not be fit for purpose as AI becomes more capable, and said it would “continue to monitor developments.” That is not reassuring if you are building a business on AI-generated assets right now.

What this means in practice: if you use AI tools and can demonstrate you made the meaningful creative choices — the direction, the selection, the refinement — you have a reasonable claim to copyright under Section 9(3). If you typed three words into a generator and clicked download, your claim is much weaker. The more creative input you contribute, the stronger your position.

What the Courts Have Actually Decided

The US case everyone cites is Thaler v Vidal, where inventor Stephen Thaler tried to list an AI system called DABUS as the inventor on a patent. The Federal Circuit said no — US patent law requires a human inventor. Full stop.

Thaler also tried to get copyright protection for an AI-generated image in the US. The US Copyright Office denied it repeatedly, and courts upheld that decision in 2023. The ruling was direct: copyright protects human expression. An image produced autonomously by a machine is not human expression.

The UK hasn’t had an equivalent landmark case yet. That’s not good news — it means there’s no definitive test of how Section 9(3) applies to modern generative AI. Until a case reaches the courts, businesses are operating on legal best guesses.

What has happened in the EU is worth watching. The EU AI Act, which came into force in 2024, includes transparency requirements — AI-generated content must be labelled as such in many contexts. That’s not copyright, but it signals a direction. The EU is treating AI content as a category that needs its own rules.

Training Data: The Copyright Bomb Nobody Talks About

Here’s the issue that actually keeps IP lawyers up at night. Generative AI models are trained on vast datasets scraped from the internet — images, text, code, music, everything. A lot of that content is copyrighted. Nobody asked the original creators.

Multiple lawsuits are running simultaneously:

  • Getty Images sued Stability AI in the UK High Court in 2023, alleging it scraped millions of Getty photos to train Stable Diffusion without a licence. That case is still grinding through the system.
  • A group of authors including John Grisham and George R.R. Martin sued OpenAI in the US, claiming their books were used to train GPT models without consent.
  • The New York Times sued OpenAI and Microsoft, alleging wholesale reproduction of its journalism.
  • In code: GitHub Copilot was sued by a group of developers over training on public repositories without attribution.

None of these have fully resolved. But the outcomes matter enormously. If courts decide training on copyrighted data is infringement, then every AI-generated output might be considered a derivative work — with potential liability flowing back to the tool providers and, in some interpretations, to the businesses using them.

I’ve seen some businesses quietly start asking their AI vendors for indemnification clauses — language that says the vendor will cover legal costs if a training data claim comes up. That’s a smart move.

What AI Companies Say You Own (And What They Don’t)

Terms of service vary wildly. Worth reading carefully.

Midjourney’s terms say you own the images you generate if you’re a paid subscriber. Free users give Midjourney a licence to use their outputs. But Midjourney also notes that it cannot guarantee third-party rights are clear — meaning a generated image might look similar to something a human artist made, and Midjourney won’t defend you if that artist sues.

OpenAI assigns you the outputs from ChatGPT and DALL-E, including commercial rights. But again, they note you’re responsible for ensuring your use doesn’t infringe third-party rights. The training data liability question sits entirely with you.

Adobe Firefly takes a different approach — it was trained on licensed content and Adobe Stock images the company owns rights to. Adobe offers commercial indemnification for Enterprise users. That’s currently the cleanest legal position in the market for anyone who needs certainty.

Google’s position on Gemini is similar to OpenAI: outputs are yours, but the risk of third-party claims sits with you.

The Practical Problem for UK Businesses Using AI

The gap between “the terms say you own it” and “you can actually defend that in court” is significant. Three scenarios where this bites:

Scenario one: Your AI-generated product packaging looks like it infringes a competitor’s trade mark. The AI didn’t know about that trade mark. You’re the one who gets the cease-and-desist. Trade mark law is separate from copyright, and AI tools do not run trade mark checks before generating.

Scenario two: You use AI to write a white paper that closely mirrors content from a human-authored article the model was trained on. Even if it’s not verbatim copying, the output might be substantively similar enough to attract a copyright claim. This has happened.

Scenario three: You build a product on AI-generated code. A court later decides the training data case against GitHub or OpenAI, establishing that code outputs can inherit the licence of the training code. Suddenly your entire codebase has a compliance problem.

None of these are hypothetical. All three have variants playing out in real disputes right now.

How to Protect Your Work When AI Is Involved

There are practical steps UK businesses should take today. Not one day. Today.

First: document your creative input. Keep records of your prompts, the iterations you went through, the choices you made in selecting and refining outputs. This evidence strengthens your Section 9(3) claim and shows human authorship was meaningful, not trivial.

Second: add original human elements. A pure AI output with zero modification has the weakest copyright claim. The more you edit, select, arrange, and build on the AI output, the stronger your position. Even adding a caption, cropping deliberately, or making colour changes counts.

Third: read your vendor’s terms. Specifically: what rights do they claim over your prompts? Can they use your inputs to train future models? Adobe’s terms differ from Midjourney’s differ from OpenAI’s. Know what you’re signing up to.

Fourth: ask about indemnification. Large vendors increasingly offer IP indemnity clauses for enterprise customers. If you’re spending meaningful money on AI tools and the outputs are central to your business, negotiate for this protection.

Fifth: don’t rely solely on AI for anything where IP ownership is business-critical. If your core competitive advantage is a design, a piece of writing, or a software component — involve human creators in a way that leaves a clear authorship trail.

What the EU AI Act Means for UK Businesses

The UK is not part of the EU AI Act — Brexit means it doesn’t apply here by default. But if you sell into EU markets, which most UK businesses do, compliance matters. The Act requires providers of general-purpose AI models to publish summaries of training data used for copyright-relevant content. That transparency requirement is new and significant.

The UK is working on its own AI regulation framework. The previous government proposed a “pro-innovation” approach with minimal hard rules. The current direction as of 2026 is still sector-by-sector guidance rather than a single AI Act equivalent. That may change — the pressure from the creative industries (music, publishing, visual arts) is building.

The UK Intellectual Property Office is actively reviewing how copyright law applies to AI. A new consultation was expected in late 2025. Watch this space, because the rules businesses operate under in 2027 may look materially different from today.

What This Means for You

If your business creates content, software, designs, or any other IP-protected work using AI tools, the message is simple: don’t assume ownership, build ownership. That means human involvement in the creative process, documented choices, and contractual protection from your vendors where possible.

The law will catch up eventually. It always does. Until then, the smart move is to operate as if AI-generated outputs have weaker IP protection than human-authored ones — because right now, they do.

This article is for educational purposes only and does not constitute legal advice. For specific IP questions affecting your business, consult a qualified intellectual property solicitor.

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